Your Brand

The Burbank Group helps clients define, build, and enhance their brand through customized and strategic print, media, and online solutions.

Brand Positioning

The Burbank Group works closely with clients, assessing goals and developing a clear, precise message -- telling the public why they should take notice. Together, we will hone your corporate identity statement, design your "look and feel," and strategize a blueprint for achievement.

Offerings listed here are a springboard for moving forward and evolving together. Our main objective: to provide requisite tools for success, no matter what phase of the corporate life-cycle your business is in.

Brand Identity

A company's unique flavor is their best calling card. It should be relied on to amplify the business message. What is your ideal costumer profile? How will your service or product change lives? Central to the process is the seamless integration of your branding. Essentially, everything put into the public arena should reflect your identity and message.

Using the tools below, The Burbank Group designs plans for achieving your goals.

Corporate Brand / Rebrand Identity Solutions

  • Logo Design
  • Tagline Creation
  • Individualized Style Guide
  • Marketing Collateral
    • Brochures
    • Product Slicks
    • Articles
    • Mailings
  • Video
  • Website Content and Design
  • Creative Content

Tradeshow Solutions

  • Tradeshow Booth Design
  • Tradeshow Display Design
  • Tradeshow Ads

Marketing Strategy

A reputation for excellence is also paramount to building and maintaining a loyal client base. Customer relationships commence with their first impression of you. Understanding how to best reach clients is often challenging and piquing the interest of potential clients can be even more rigorous -- make your brand identity meaningful.

The Burbank Group generates creative print, broadcast, and online solutions, as well as custom graphics for tradeshow exhibitions that help companies grow lasting bonds.

Marketing Solutions

  • Marketing Identity Collateral
    • Corporate Image Brochures
    • Event Brochures
    • Product Sheets
    • Articles
    • Mailings
    • Other Printed Materials
  • Product Positioning
    • Product Launch
    • Website Launch

Tradeshow Solutions

  • Tradeshow Appearance Preparation
  • Tradeshow Presentations
  • Videos

Public Relations

Attracting customers, cultivating lasting ties with the media, building on your reputation and letting it work for you are crucial to winning new business. From media interviews, poignant articles, and white papers to timely press releases, media kits, and superior collateral, The Burbank Group focuses your client pitch and prepares you for the limelight.

Public Relations Services

  • White Papers
  • Press Releases
  • Bylined Articles
  • Strategic Article Placement
  • Speech Writing

Media Relations Services

  • Message Development and Media Training
  • Media Kit Creation
  • Media Relationship Building
  • Media Interviews
  • Analyst Interviews
  • Media and Analyst Tours
  • Media Driven Articles

Tradeshow Solutions

  • Tradeshow Appearance Preparation
  • Tradeshow Media Attention
  • Tradeshow Speaking Opportunities

Advertising

We place a premium on designing fresh, imaginative, and savvy print and online advertising. When you want all eyes looking your way, a well placed, message-driven ad is a great approach for drawing attention to a product roll-out, website launch, tradeshow exhibition, or corporate milestone.

Advertising Solutions

  • Professional Design
  • Custom Graphics
  • Message Oriented Content
  • Strategic Placement